The Opportunities tab on Ads ranks the prompts where someone else's ads show in AI answers and you are not named.
| Column | What it means |
|---|---|
| Ads where you are missing | The share of the prompt's answers with a rival ad, times the share that do not name you. Hover for both counts. |
| Advertisers | Who ran ads on it, most ads first. |
| Draft ad group | A keyword for the prompt, with the headlines rivals used there in the hover, as a starting point for a paid test. |
How it is worked out
From the ads and mentions in the period's answers, on the engines that can carry ads (the ChatGPT app and Google AI Mode). Your own ads never count, matched on your website's domain. With no rival ads in the period, the tab says No opportunities in this period.
Where to find it
Ads, the Opportunities tab beside All advertisers, All ads and By prompt.
What to do next
Start at the top row: a rival pays to appear there and the answer leaves you out. Fix the answer first through Sources and competitors, and use the draft for a paid test if it suits you. See Ads.