Opportunity shows, per prompt, a small bar and a score from 0 to 100. The higher it is, the more people search for it and the more often answers leave you out.
| Prompt | Score |
|---|---|
| Very high demand, you are never named | 100 |
| Medium demand, you are named in half the answers | 30 |
| Very low demand, you are named in 3 of 4 answers | 5 |
How it is worked out
Opportunity = demand × the share of answers that miss you.
- Demand is the prompt's demand level, from Very low (1) to Very high (5), divided by 5. The levels come from the monthly Google searches for the prompt.
- The share that misses you is 1 minus the prompt's visibility.
Hover the bar for the monthly searches and the missing share. A prompt with no demand figure or no answers yet shows No data, not 0.
Where to find it
Prompts, in the Matrix and List views. Open the ⋯ menu, then Columns, and switch on Opportunity. In the same menu, Sort offers Biggest opportunity.
What to do next
Sort by Biggest opportunity and work down the list: the top prompts are where a better answer reaches the most people. See the fix list.