Zero means that, in this period, none of the non-branded answers named your brand. It is normal for a new or small brand, and it does not mean the tool is broken. Work through the five causes below in order. The same list opens from Why is my visibility zero? on the Overview.
1. The run has not finished
Open Prompts and look for answers on every prompt. A run that is still going, or that stopped early because the month's checks ran out, leaves gaps. The Overview says when the last run ran and when the next is due.
2. AI does not name you yet
If every prompt has answers and you are still not named, AI may simply not know your brand for these prompts. Open Competitors to see who it names instead. That tells you who you are up against, and the sources behind their mentions show where to start. Where AI gets its answers
3. Your brand appears under another name
An answer can talk about you using a spelling or name the app does not know. In Settings, add every spelling under Other names: old names, abbreviations, and common misspellings. Names are matched by exact text, so a variant you have not listed will not count.
4. Zero on some engines only
Engines differ a lot. A brand can be named often on one engine and never on another. Check which engines are selected at the top of the page, and look at the Engines tab to see each one separately.
5. Your prompts are too generic
Broad prompts such as "best software" usually name the biggest brands. Open Prompts and make each prompt more specific to your product, audience and market. How prompts work
What the fix list does at zero
When your brand is named in no answers at all, the fix list leads with checking your brand name and aliases. It then suggests getting onto the sites AI already cites, and making your prompts more specific. About the fix list
Still zero after all five
Keep checking on schedule. A brand moves from zero as pages that mention it get published and picked up, which takes weeks, not days. If you think something is wrong, email us and include the project name.