Brand shape draws the Sentiment by topic figures as a radar: each axis is a topic, and the further out a line reaches, the more positive AI is about that brand on that topic.
- You are in orange; competitors in teal, amber and dark grey.
- Pick competitors with the chips above the chart. The first is on to start with; up to 3 can be on at once.
- It shows the first 8 topics, in the grid's order.
How it is worked out
Each point is the share of a brand's mentions on that topic that are positive, the same figure as the Sentiment by topic grid.
It shows once there are at least 3 topics and one competitor with mentions.
Where to find it
Perception. Above the Sentiment by topic grid, switch from Sentiment by topic to Brand shape.
What to do next
Look for the topics where a competitor's line reaches past yours. Those are the qualities AI credits them with and not you. See Accuracy and brand facts.