The Brand quadrant plots you and each rival as one dot. Visibility runs across and sentiment runs up. Two dashed lines split it into four named corners.
| Low visibility | High visibility | |
|---|---|---|
| High sentiment | Niche Players | Leaders |
| Low sentiment | Laggers | Controversial |
Your own brand has a dark ring. Each brand keeps its own colour. A table view lists the same figures, and a phone opens on the table.
How it is worked out
The vertical line is the average visibility of the brands plotted. The horizontal line is 50 on the 0 to 100 sentiment scale. The "?" next to Split at the average explains this. Brands with no visibility or no sentiment figure are left out, and the "?" says how many. The figures are the ones in the Competitors table.
Where to find it
Competitors, Visibility, under Topic prioritisation.
What to do next
A brand in Controversial is named often but read badly, so look at what AI says about it on Perception.