The Heatmap card on Competitors sets one thing against another in a grid, so you can spot where you are strong and where you are missing. Darker is stronger.
Choose what to compare
| Control | Choices |
|---|---|
| Show | Visibility, Share of voice, Position or Sentiment |
| Rows | Brand, Topic, Engine, Persona or Market |
| Columns | The same list |
It opens with topics as rows, brands as columns and Visibility as the figure. Only a choice with at least two values is offered, so a project with one market has no Market. Rows and columns cannot be the same.
Read a cell
Each cell holds the figure for that row and column, the same figure the rest of the app shows for the same filters. Visibility and share of voice are shaded from 0 to 100%, sentiment from 0 to 100, and position the other way up, so first place is darkest. The scale is fixed, so a colour means the same figure in every grid.
Tap a cell to see its figure and how many answers it comes from. A cell from fewer than 3 answers is marked as a hint. A dash means no data.
Brands
Your brand comes first and is marked You. The grid shows you and the top 5 brands, and a button below it shows them all. Each side shows up to 20 rows or columns.
What to do next
Set topics against engines with Visibility to see which engines leave you out on which topics. Then choose Open in prompts to look at the prompts behind it.