Glossary
Every figure and term used in the app, in one line each.
Every figure and term the app shows, in one line each. Where a term has a longer explanation, the last column links to it.
| Term | What it means | More |
|---|
| Visibility | The share of AI answers that name your brand. | What each figure means |
| Visibility score | A score from 0 to 100 for how often and how high up you are named. 100 means every answer names you first. | The visibility score |
| Share of voice | Your mentions as a share of all mentions of the brands you track (you and your competitors). | What each figure means |
| Position | When you are named, your average place among the tracked brands in the answer. 1 is first, so lower is better. | What each figure means |
| Named first | The share of all answers where you are the first tracked brand named. It can never be higher than Visibility. | What each figure means |
| Sentiment | How answers describe you when they name you, scored from 0 (very negative) to 100 (very positive), with 50 as neutral. 60 and above counts as positive and 40 and below as negative. | What each figure means |
| Cited as a source | The share of answers that link to a page on your website. | What each figure means |
| Cited without a mention | Answers that link to your website but do not name your brand. | What each figure means |
| Range | The lowest and highest value of a figure across the repeats of each prompt. A change smaller than the range is noise, not movement. | How accurate are the numbers? |
| Change | How a figure moved against the previous run or period. | |
Prompts and checks
| Term | What it means | More |
|---|
| Prompt | A question a buyer might ask an AI engine. We ask each prompt on each engine you track and keep the full answer. | How prompts and checks work |
| Branded prompt | A prompt that names your brand. Left out of the headline figures unless you choose All prompts. | How prompts and checks work |
| Non-branded prompt | A prompt that does not name your brand. | |
| Topic | A group of related prompts, such as "Pricing". The main way to compare performance across areas. | |
| Persona | A description of the person asking, used to label prompts and write prompt suggestions. | Settings |
| Market | The country and language a prompt is asked for. | Settings |
| Demand | How often people search Google for a topic each month. | |
| Watch list | Prompts you star to re-check every week between full runs. They never feed the headline figures. | How prompts and checks work |
| Engine | An AI service we ask, such as ChatGPT, Perplexity, Gemini, Claude or Google AI Overviews. | Engines and models |
| Model | The specific version an engine uses to write its answers. | Engines and models |
| Check | One prompt asked once on one engine. Plans include a monthly allowance of checks. | Plans, checks and limits |
| Run | One round of checks across your prompts. | |
| Repeat | Asking the same prompt more than once on the same engine, because answers vary. Repeats are what give each figure a range. | How prompts and checks work |
| Mention | Your brand, or a competitor, named in an answer. | |
| Query fan-out (searches the engine ran) | The web searches an engine runs behind the scenes to write an answer. Shown for engines that report them. | Sources and competitors |
| Competitor | A brand you track alongside your own. | Sources and competitors |
Sources
| Term | What it means | More |
|---|
| Citation | A link to a page in an AI answer. | Sources and competitors |
| Source | A website or page an AI answer links to. | Sources and competitors |
| Source type | The kind of site a source is: Your site, Competitor, Forums and social, Editorial, Reference, or Reviews and directories. | Sources and competitors |
| Retrieval | A time an engine used a page as a source for an answer. | |
| Opportunities | Sites cited alongside your competitors but rarely with you. | Sources and competitors |
Accuracy and fixes
| Term | What it means | More |
|---|
| Brand fact | A true statement about your brand that you add in Settings, such as "Founded in 2012". | Accuracy and brand facts |
| Misconception | A false statement about your brand that you add so answers repeating it are flagged. | Accuracy and brand facts |
| Possible inaccuracy | A statement in an answer that contradicts a brand fact or repeats a misconception, shown with the exact quote. | Accuracy and brand facts |
| Fix (action) | A suggested way to improve your visibility, with the evidence behind it. | Actions |
| Impact | How much a fix is expected to help, High, Medium or Low. The top third are High. | Actions |
| Effort | A rough guide to how much work a fix is: Low, Medium or High. | Actions |
Website and traffic
| Term | What it means | More |
|---|
| Click | A visit to your site from a Google Search result. | Search insights |
| Impression | A time your site appeared in Google Search results. | Search insights |
| Quick wins | Searches at position 4 to 15, with at least 100 impressions and under 5% of them clicked. | Search insights |
| Session | A visit to your website. It ends after 30 minutes of inactivity or at midnight. | AI referrals |
| AI referral | A session that arrives from an AI assistant. | AI referrals |
| Engagement rate | The share of sessions that are engaged: 10 seconds or longer, a conversion, or two or more page views. | AI referrals |
| Conversion | A key event you set up in Google Analytics 4, such as a purchase or a form. | AI referrals |
| Conversion rate | The share of sessions with one or more conversions. | AI referrals |
| Landing page | The first page of a session. | AI referrals |
| Bot visit | A request to your site from an AI bot, read from your server logs. | AI crawlers |
| Failure rate | The share of bot requests that returned an error (a 4xx or 5xx status code). | AI crawlers |
| Bot type | Why a bot visits: training (to build models), search (to build an index) or user query (to fetch a page for a person). | AI crawlers |
| AI readiness | A score out of 100 for how well a page is prepared for AI engines, combining Technical, Content and AEO. | Site check |
| Core Web Vitals | Google's page speed measures: LCP, INP and CLS. | Site check |
| Term | What it means | More |
|---|
| Product card | A product shown as a card in an AI shopping answer. | Shopping |
| Shopping mode rate | The share of answers that show product cards rather than a standard text answer. | Shopping |
| Product share | Your share of the product cards shown. | Shopping |
| Merchant | A retailer that AI sends shoppers to. | Shopping |
| Advertiser | A brand seen running an ad in an answer to one of your prompts. | Ads |
| Ad coverage | The share of answers that showed at least one ad. | Ads |
| Longevity | How many days an ad has been seen. | Ads |
