Understanding your performance

What each figure means and how to trust it.

• Why is my visibility zero?

  Five common reasons a brand is named in none of the answers, and what to check for each.

• The visibility score

  What the score out of 100 measures, how it is worked out, and what it does not tell you.

• What each figure means

  Visibility, Cited as a source, Share of voice, Position and Sentiment, defined in plain terms.

• How accurate are the numbers?

  Repeats, ranges, what counts as a real change, and what happens when an engine's model changes.

• How each figure is calculated

  The formula behind every headline figure, with a worked example from the demo project for each one.

• Dashboards

  Build a page of just the cards you want, in the order you want, and switch between saved dashboards.

• Shopping

  How your products appear in the product cards that AI shopping answers show, and which brands and shops own the shelf.

• Ads

  Which brands show an ad in the AI answers to your prompts, what the ads say, and which prompts they appear on.

• Perception

  How AI describes your brand: the topics it talks about, the sentiment on each, your strengths and weaknesses, and possible inaccuracies.

• Pages

  One row per page of your site, showing how often AI cites it, how often AI bots visit it and how many visits it gets from AI.

• AI crawlers

  Which AI bots visit your website and which pages they reach, read from a server log file you upload.

• Position distribution

  Where each brand appears in AI answers: the share of its answers where it is named first, second, third, fourth or fifth and lower.

• Page timeline

  A dated list of events for one page of your site: first citation on each engine, a lost citation, and record weeks of AI bot visits.

• Shopping gaps

  The product types and shopping prompts where AI shows competitors' products but not yours.

• Related keyword

  The search keyword each tracked prompt maps to, as a column on Prompts you can sort and search by.

• Crawl to click ratio

  For each AI platform, how many times its bots visited your site for each visit its answers sent you.

• See the answers behind a chart point

  Click a point on the Visibility over time chart to open the answers from that run.

• Brand shape

  A radar chart of how positively AI talks about you on each topic, against up to 3 competitors you pick.

• Pages by topic

  Group the pages of your site by the topic of the prompts that cite them, with citations, bot visits and sessions per topic.

• Attribute gap

  The topic AI links to you most, the topic where you compete best, and the rank gap between them.

• Share of voice weighted by position

  A second share of voice where a first mention counts more than a third, so being named early counts for more.

• Shopping trend and product detail

  The Shopping trend, the By topic card, and the detail behind each Top products row: won and lost, rating, sentiment and the prompts it won and lost.

• My catalogue and prices

  Upload your product list to Shopping to see which of your products AI shows, and whether the price it quotes matches yours.

• Page folders, tags and outdated pages

  Group Pages by folder, tag your pages and filter by tag, and find pages that have not been updated in six months.

• Content updates

  See which of your pages were updated in the period, beside how often AI cited your pages in each run before and after.

• Heatmap

  Compare any two of brand, topic, engine, persona and market in one grid, coloured by visibility, share of voice, position or sentiment.

• More on the Overview

  The extra Overview cards (strongest engine, trends, new and lost, decision journey), your rank, and the Top rankings grid.

• Organise and export your prompts

  Group, filter, save views, tag in bulk, choose engines, export and delete prompts on the Prompts page.

• Prompt detail

  Open one prompt to see its visibility, rank and answers, compare each cell with a competitor, and read what each answer used.

• Topics and gaps

  Break visibility down by topic, market and engine, find the topics and prompts where competitors beat you, and see where search demand sits.

• Glossary

  Every figure and term used in the app, in one line each.

• See a chart as a table

  Switch a trend chart to the same figures in a table, and back.

• Answer count and your rank in a ranking

  How many answers are behind the figures on screen, and how your row shows when you are outside the top rows.

• Brand quadrant

  Every brand as one dot, with visibility across and sentiment up, split into four corners.

• Win rate and prompts a rival wins

  How often you are named first, and which prompts a rival wins.

• Sentiment evidence

  The sentences behind each sentiment score, and the pages cited in negative answers.

• Web search rate

  The share of each engine's answers where it searched the web before answering.

• Sort a table by its column headings

  Click a column heading to sort a table, and click again to reverse it.

• Brand colours

  Give each brand one colour that stays the same in every chart.

• Upload a sitemap to Pages

  Add every page from your sitemap to Pages, so you can see which pages AI has not found yet.

• Keyword ideas and backlinks

  Look up keyword ideas with volume and difficulty, and a domain's authority and backlinks, from the Prompts page.

• AI crawler overview, pages, directory, logs and settings

  The trend figures, the Bots, Pages, Logs and Settings tabs on the AI crawlers page, and what each figure means.

• Verified bots and log uploads

  How bot visits are verified, how to leave out or discard fake ones, the log set-up steps, and why lines in an upload are dropped.

• Position and head-to-head in the Prompts grid

  See where you are named in each answer, and compare any prompt cell with one competitor as Wins, Loses or Tie.

• Performance bands on Prompts

  A one-word read of each prompt's visibility, Strong, Moderate, Weak or Not shown, so a long table can be scanned by eye.

• Predict the searches for a new prompt

  Type a prompt and see about how many web searches the engines are likely to run, based on similar prompts you already track.

• Likely searches by pattern

  When no tracked prompt is similar, a list of likely searches built from your words by fixed rules, marked as a guess.

• AI requests by topic

  A column showing how much of Claude.ai usage in a market is about each prompt's topic, from a public index, beside search demand.

• Done markers on the trend

  A green dot on the Overview trend chart on each day you marked a fix done, with a link to its result.

• Top opportunities

  The week's five most important pieces of work, on Actions, ranked by expected impact, and the same list in your summary email.

• Platform comparison

  See how each AI engine treats your brand in one table: visibility, change, accuracy, what each engine knows you for, and its tone.

• Your rank among everyone cited

  See your place among every brand the answers name, not only the competitors you track.

• Industry benchmark

  See how your visibility compares with other workspaces in your industry, as a percentile, once enough of them have joined.

• Objections

  See what AI raises against your brand, by topic, with how often it comes up, the words it used and the sites its answers cited.

• AI Overview trigger rate

  The share of your prompts' Google searches that show an AI Overview, and how to check it again.

• Cited without a mention

  Answers that link to your website but do not name your brand, and what to do about them.

• Attributes

  The qualities AI links to your brand, by topic: how much of what it says is about each, the sentiment, and your rank against competitors.

• Sentiment per cited source

  For each website and page AI cites, whether the answers that cite it describe your brand as positive, neutral or negative.

• Filter prompts by topic and tag

  Narrow the Prompts page to one or more topics and custom tags, and choose whether a prompt must match any of them or every one.

• Personas

  Describe who is asking, label prompts with a persona, and see how answers change when the engines are asked as that person.

• Pages read but rarely cited

  The pages AI engines read while answering a prompt but cite in fewer than half of those answers, each with its own citation rate.